About 98win — Built for Pakistan, Driven by Passion for Gaming

Our Story

How 98win Started and Where We Are Heading

98win did not start as a corporate project with slides and investor decks. It started with a simple observation: the online betting options available to Pakistani players were either badly designed, painfully slow to pay out, or completely indifferent to how people in Pakistan actually live and transact. Platforms built for European or South-East Asian markets were being used by Pakistani bettors simply because there was nothing better. That gap was the starting point.

The founding team behind 98win had backgrounds in software development, digital payments, and sports media. Several team members had spent years watching Pakistan cricket religiously and betting on it through clunky, slow platforms that treated Pakistani users as an afterthought. The frustration was personal, and that made the mission feel real.

When 98win launched, the focus was deliberately narrow — cricket betting and live scores, done properly, for a Pakistani audience. That meant Easypaisa and JazzCash deposits from day one. It meant customer support in Pakistan Standard Time. It meant UI decisions made with mobile-first, lower-bandwidth users in mind. The foundation was local, even if the ambitions were large.

Since that beginning, 98win has expanded into jackpot slots, baccarat, roulette, football betting, and esports. Each product was added only after the team was confident it met the same quality bar as the original cricket offering. That patience has paid off. Today, 98win is one of the most-talked-about betting platforms in Pakistani gaming communities, not because of advertising spend, but because players refer it to their friends.

Our Values

The Principles That Guide Everything We Build

A betting platform handles real money and real trust. The way 98win operates is shaped by a handful of principles that the team takes seriously — not just as marketing language but as actual decision-making filters.

• Transparency first
  Odds, terms, and payout rules are clearly displayed. No small print designed to catch players out.
• Player respect above revenue
  When retention tools conflict with player wellbeing, 98win sides with the player. Responsible gaming features are built in, not bolted on.
• Security without compromise
  Every connection is encrypted. Data is never sold to third parties. Two-factor authentication is available to every account holder.
• Continuous improvement
  98win releases platform updates regularly based on direct player feedback. If something is not working well, the team fixes it rather than leaving it.
• Local at heart, global in quality
  The product is built to international standards but always measured against what actually works for Pakistani users specifically.

Platform Timeline

How 98win Has Grown Over the Years